Lusben Viareggio

The 20th century saw significant development along the Tuscan coast and in the tourism industry, elevating Viareggio’s waterfront to one of the region’s most popular seaside resorts. The famous “Passeggiata,” a pedestrian street lined with cafés, boutiques, and Art Nouveau galleries, has earned Viareggio the title of “Pearl of the Tyrrhenian Sea.” Restaurants and clubs along the coast ensure an enjoyable nightlife for all ages. Against this picturesque backdrop, one of Europe’s most renowned events takes place annually—the Viareggio Carnival, a masked parade featuring colorful papier-mâché floats.

In the surrounding areas, visitors can explore cultural attractions such as Torre del Lago Puccini, beloved by the famous composer Giacomo Puccini, and the charming towns of Lucca and Pietrasanta, both small jewels of art and culture. Also worth visiting are Carrara with its famed white marble quarries, the oasis of Massaciuccoli with its lake and evocative Roman ruins. Don’t miss the opportunity for day excursions by motorboat to the Cinque Terre. Viareggio also serves as an excellent starting point for visiting Tuscany’s most renowned art cities, including Florence, Lucca, Pisa, Siena, and San Gimignano, as well as the entire Chianti region.